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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Digitální repozitář ...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Digitální repozitář NUŠL
Bachelor thesis . 2011
Data sources: Digitální repozitář NUŠL
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Sociální reklama

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2011 Czech Republic Czech Publisher:Vysoká škola ekonomická v Praze
Authors: Dzhuromska, Anastasiia;

Sociální reklama

Abstract

This Bachelor work is talking about social advertisement in Ukraine. The aim of this work is to understand the attitude of Ukrainian population to the social advertisement, to show how much effective is this tool and to explore activities of the Anti-AIDS fund of Elena Pinchuk, which is using social advertisement. The bachelor work is divided into two parts: theoretical and practical. The definition of social advertisement, history of it, law restrictions for social advertisement and psychological methods are described in the theoretical part. In the practical part there are few researches which are related to the attitude of Ukrainians to the social advertisement. As an example I was using the fund of Elena Pinchuk Anti-AIDS and its social advertisement.

Country
Czech Republic
Related Organizations
Keywords

Ukraine; Anti-AIDS fund of Elena Pinchuk; Social advertisement; Fond Eleny Pinchuk "Anti-AIDS"; Ukrajina; Sociální reklama

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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