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Electronic Sumy State University Institutional Repository
Article . 2008
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Засоби підвищення інформативності інформаціно-рекламних текстів (на матеріалі англомовни текстів)

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2008 Ukraine Ukrainian Publisher:Луганський національний педагогічний університет

Засоби підвищення інформативності інформаціно-рекламних текстів (на матеріалі англомовни текстів)

Abstract

У статті надаються результати дослідження міри інформативності інформаційно-рекламного типу текстів, а також засобів її підвищення. Визначається, що максимальна інформативність є конститутивною особливістю даного типу текстів. The article represents results of investigation of he rate if informative ness of informational and advertising texts as well as means if its increase. It is determined that maximal informativeness isthe basic constituent of the text type under investigation.

Country
Ukraine
Related Organizations
Keywords

надмірність, семантичний повтор, redundancy, інформативність, semantic repetition, інформаційно-рекламний текст, informativeness, informational and advertising texts

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green