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Electronic Sumy State University Institutional Repository
Doctoral thesis . 2014
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Мовні маніпуляції в німецьких рекламних текстах

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 01 Jan 2014 Ukraine Ukrainian Publisher:Сумський державний університет

Мовні маніпуляції в німецьких рекламних текстах

Abstract

Реклама є складною формою впливу на людину, яка призначена сформувати вибір споживача за допомогою маніпулятивних засобів. Значна присутність рекламної продукції у ЗМІ обумовила високу продуктивність текстів цієї категорії, у яких при цьому вдало використовуються засоби мовного маніпулювання споживачем. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/36139

Country
Ukraine
Related Organizations
Keywords

языковые манипуляции, реклама, мовні маніпуляції

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green