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Electronic Sumy State University Institutional Repository
Doctoral thesis . 2010
Data sources: Electronic Sumy State University Institutional Repository
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Організаційно-економічний механізм стратегічного маркетингового управління банківської установи.

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 01 Jan 2010 Ukrainian Publisher:Українська академія банківської справи Національного банку України

Організаційно-економічний механізм стратегічного маркетингового управління банківської установи.

Abstract

Стратегічний банківський маркетинг це є система мислення, усвідомлення та дій, сконцентрованих на забезпеченні організації довготривалими результативними відносинами із цільовим споживачем, заснованими на задоволенні взаємних потреб. При такому розумінні сутності стратегічного банківського маркетингу його призначенням повинно бути забезпечення прогнозованого й допустимого балансу між задоволенням потреб споживача і задоволенням потреб та очікувань самого банку.

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Keywords

bank, стратегічне маркетингове управління, strategic marketing management, стратегическое маркетинговое управление, банк.

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green