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Сучасні тенденції застосування інтернет-технологій у маркетингу

Authors: Illiashenko, Serhii Mykolaiovych;

Сучасні тенденції застосування інтернет-технологій у маркетингу

Abstract

Досліджені й систематизовані сучасні технології та інструменти інтернет-маркетингу. Визначені основні тенденції їх застосування і розвитку. Уточнено категорійну базу й визначено склад основних елементів інтернет-маркетингу. Наведені перспективи його розвитку. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/22722 Исследованы и систематизированы современные технологии и инструменты интернет-маркетинга. Определены основные тенденции их приминения и развития. Уточнено категорийную базу и намечено состав основных элементов интернет-маркетинга. Намечено перспективы его развития. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/22722 Modern technologies and Internet marketing tools are investigated and systematized. Their basic tendencies of using and developments are defined. It is specified category base and it is planned the content of Internet marketing basic elements. It is planned prospects of its development. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/22722

Country
Ukraine
Related Organizations
Keywords

marketing researches in Internet, технології та інструменти інтернет-маркетингу, інтернет-бізнес, Internet business, сбыт в Интернете, маркетинговые коммуникации в Интернете, sale Internet, інтернет-маркетинг, Internet marketing, marketing communications in Internet, интернет-бизнес, интернет-маркетинг, technologies and Internet marketing tools, маркетинговые исследования в Интернете, маркетингові комунікації в Інтернеті, маркетингові дослідження в Інтернеті, збут в Інтернеті, технологии и инструменты интернет-маркетинга

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green