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Electronic Sumy State University Institutional Repository
Article . 2008
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Інформаційно-рекламний текст як тип тексту

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2008 Ukrainian Publisher:Кіровоградський державний педагогічний університет

Інформаційно-рекламний текст як тип тексту

Abstract

Надаються результати аналізу типологічних ознак інформаційно-рекламних текстів, а також особливостей функціонування лексичних одиниць у досліджуваному типі текстів. The results of analysis of typological features of informational-advertising texts are given, as well as peculiarities of lexical unit functioning in the text-type under invertigation are presented.

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Keywords

прагматична настанова, типологічні ознаки, informational-advertising texts, typological features, інформаційно-рекламний текст, pragmatic perpose

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green