
Запропоновано модель конкурентоспроможності марочного товару, що враховує 10 факторів. Основу моделі складають 52 нечітких правила типу . Показано можливості застосування моделі для управління конкурентоспроможністю марочного товару. Поставлена задача навчання нечіткої моделі конкурентоспроможності за експериментальними даними.
A model of brand product competitiveness index is proposed. The model is taking into account 10 factors via 52 fuzzy rules . Possible ways for applications of the fuzzy model are discussed. A problem statement of fuzzy model training on the experimental data set is given.
Экономические и управленческие системы
Экономические и управленческие системы
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