Modeling customers' intentions to repurchase online.

Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989).

Master of Business

Country

Singapore

Related Organizations

Nanyang Technological University
Singapore

Keywords

DRNTU::Business::Marketing::Consumer behavior

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