
Based on the theory of planned behaviour, the social cognitive theory, the flow theory as well as the recent developments in information system research and services marketing research, this thesis examines the customers' intentions to repurchase online in an extended framework of technology acceptance model (TAM) (Davis 1989). Master of Business
:Business::Marketing::Consumer behavior [DRNTU]
:Business::Marketing::Consumer behavior [DRNTU]
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
