PR-деятельность как фактор успешности компании (на примере компании PROCTER&GAMBLE)

Name: PR-деятельность как фактор успешности компании (на примере компании PROCTER&GAMBLE)
Creator: Nadezhda S. Plokhova; Institute of Management, Economics and Finance of FSAEI of HPE \\"Kazan (Privolzhskiy) Federal University\\"
Keywords: фактор успешности, PR‐деятельность

descriptionPublicationkeyboard_double_arrow_right Other literature type 06 Oct 2015 Russian Publisher:TSNS "Interaktiv plus", LLC

Authors: Nadezhda S. Plokhova; Institute of Management, Economics and Finance of FSAEI of HPE \\"Kazan (Privolzhskiy) Federal University\\";

PR-деятельность как фактор успешности компании (на примере компании PROCTER&GAMBLE)

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Abstract

В статье рассматривается опыт PR‐деятельности крупной международной компании Procter&Gamblе и определяется вывод, что фактор успешности компаний зависит от правильно продуманной стратегии PR‐кампаний.

Keywords

фактор успешности, PR‐деятельность

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