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Интерактив плюс - Центр научного сотрудничества
Other literature type . 2015
Full-Text: https://interactive-plus.ru/e-articles/150/Action150-8902.pdf
Data sources: Интерактив плюс - Центр научного сотрудничества
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Суггестивное воздействие в рекламной коммуникации

descriptionPublicationkeyboard_double_arrow_right Other literature type 29 May 2015 Russian Publisher:TSNS "Interaktiv plus", LLC
Authors: Nina S. Ikonnikova; FSBEI of HE \\"Novosibirsk State Technical University\\"; Aleksandra V. Zaharova; FSBEI of HE \\"Novosibirsk State Technical University\\";

Суггестивное воздействие в рекламной коммуникации

Abstract

В работе рассмотрены точки зрения психологов на суггестивное воздействие в целом, описаны особенности суггестивного воздействия в рекламной коммуникации, реакции на неё целевых аудиторий.

Keywords

суггестивное воздействие, суггестия, рекламная коммуникация

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green