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Other literature type . 2025
Full-Text: https://interactive-plus.ru/e-articles/939/Action939-574834.pdf
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Брендинг территории: его роль в развитии социокультурного потенциала Республики Татарстан

descriptionPublicationkeyboard_double_arrow_right Other literature type 10 Apr 2025 Russian Publisher:TSNS "Interaktiv plus", LLC
Authors: Zulfiia I. Abutalieva; Institute of International Relations, History and Oriental Studies of FSAEI of HPE \\"Kazan (Privolzhskiy) Federal University\\"; Viktoriia R. Sagitova; Institute of International Relations, History and Oriental Studies of FSAEI of HPE \\"Kazan (Privolzhskiy) Federal University\\";

Брендинг территории: его роль в развитии социокультурного потенциала Республики Татарстан

Abstract

В статье рассмотрены ключевые компоненты социокультурного потенциала региона и то, как территориальный брендинг выступает современным инструментом развития и реализации данного потенциала. В качестве примера автором была взята Республика Татарстан и ее важные объекты брендирования за последние десятилетия, которые точно демонстрируют эффективность территориального брендинга в развитии культурного наследия, образования, науки и инноваций региона.

Keywords

культура, Республика Татарстан, инновационный потенциал, территориальный брендинг, бренд, социальный компонент, социокультурный потенциал, образование

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green