Multi-criteria approach as the basis concept of formation of the product portfolio of pharmacy organizations
Multi-criteria approach as the basis concept of formation of the product portfolio of pharmacy organizations
В данной работе представлено теоретическое обоснование использования мультикритериального подхода, позволяющего оптимизировать ассортимент безрецептурных лекарственных препаратов аптечной организации с учетом запросов конечных и институциональных потребителей для оказания качественной фармацевтической помощи населению.
This study presents a theoretical basis for using multi-criteria approach in order to optimize the assortment of non-prescription medications of pharmacy organizations to satisfy needs of institutional and end-users for the provision the quality pharmaceutical care to the population.
безрецептурные лекарственные препараты, assortment, OTC medicines, мультикритериальный подход, multi-criteria approach, ассортимент
безрецептурные лекарственные препараты, assortment, OTC medicines, мультикритериальный подход, multi-criteria approach, ассортимент
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