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Концепт "безопасность" в российской и французской социальной рекламе: вербально-визуальные представления

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2016 Russian Publisher:Уральский государственный педагогический университет

Концепт "безопасность" в российской и французской социальной рекламе: вербально-визуальные представления

Abstract

В статье предпринята попытка охарактеризовать концепт "безопасность" на примере материалов российской и французской социальной рекламы.

Keywords

ФРАНЦИЯ, КОНЦЕПТЫ, ВОЗДЕЙСТВИЕ РЕКЛАМЫ, ВИДЫ БЕЗОПАСНОСТИ, ВИЗУАЛЬНЫЕ РЯДЫ, ВЕРБАЛЬНЫЕ РЯДЫ, РЕКЛАМНЫЕ ТЕКСТЫ, ДИСКУРСИВНЫЕ ПРАКТИКИ, РЕКЛАМНЫЙ ДИСКУРС, ФРАНЦУЗСКИЙ ЯЗЫК, РОССИЯ, КОНЦЕПТОСФЕРА, РУССКИЙ ЯЗЫК, ЯЗЫК РЕКЛАМЫ, ЛИНГВИСТИКА ТЕКСТА, СОЦИАЛЬНАЯ РЕКЛАМА, ЯЗЫКОЗНАНИЕ

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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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