ПРОБЛЕМЫ И АСПЕКТЫ СТАНДАРТИЗАЦИИ ВИЗУАЛЬНЫХ КОММУНИКАЦИЙ
ПРОБЛЕМЫ И АСПЕКТЫ СТАНДАРТИЗАЦИИ ВИЗУАЛЬНЫХ КОММУНИКАЦИЙ
This article represents the analysis of the issues of informational and visual organization of urban space on the example of Moscow. It demonstrates different aspects and tendencies in the evolution of standardization of urban-space design. The analysis of the connections between visual communications and city-area is shown. Further standardization of visual communications with the use of modern technologies in the marketing is planned.
В статье рассматриваются вопросы организации визуально-информационной городской среды на примере г. Москва. Раскрываются аспекты и тенденции развития стандартизации в оформлении городского пространства. Анализируются процессы взаимосвязи визуальных коммуникаций и городского пространства. Намечаются тенденции дальнейшей стандартизации визуальных коммуникаций с применением современных технологий.
market "out-of-home", рынок "out-of-home", стандарт, visual communications, современные технологии в маркетинге, urban space, modern technologies in marketing, standardizations, визуальные коммуникации, городское пространство
market "out-of-home", рынок "out-of-home", стандарт, visual communications, современные технологии в маркетинге, urban space, modern technologies in marketing, standardizations, визуальные коммуникации, городское пространство
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