The INSPIRE geoportal provides the means to search for spatial data sets and spatial data services, and subject to access restrictions, to view and download spatial data sets from the EU Member States within the framework of the INSPIRE Directive. Member States have to provide access to their infrastructures through the INSPIRE geoportal. This provision is a legal obligation. However, many time arises the question what is the benefit or who is really using INSPIRE geoportal and for what purpose? Does it only serve European Commission to monitor INSPIRE implementation in Member States or it has broader usage? This paper provides an overview of INSPIRE Geoportal users based on geoportal usage statistics. We will provide answers on who is searching, what, where they are coming from, etc. To truly understand what INSPIRE-borne statistics tells us, we also need to incorporate other sources as well. We would like to show also how metadata, logs and reports provide interesting insights when enriched by data from EUROSTAT, other infrastructures or social networks.