The article is devoted to a comparative analysis of open data from international sociological Internet resources (Trompenaars Hampden-Turner Connecting Viewpoints, Hofstede Insights Ltd) in relation to the Arctic countries. As it is known, the models of F. Trompenaars, G. Hofstede are focused on the study of differences in business cultures and the analysis of cross-cultural communication, i.e. the study of the national characteristics of the organizational culture of the countries, their “cultural compass”. The rele-vance of the proposed topic is dictated by a number of factors: firstly, the Arctic region is an area of geopolitical competition between Russia and predominantly Western countries; secondly, the most important element in the struggle for geopolitical supremacy is “organizational culture” as the most important element of “soft power”; thirdly, it is important to understand how Western sociological models see the relationship (similarities and differences) of cultural factors on the example of key stakeholders in the Arctic region; fourthly, it is important to determine the place that Russia occupies in these ratings; fifthly, Western attempts to constrain Russia in the region determine the need to include in the sample not only data on the members of the Arctic Council (represented, with the exception of Russia, only by NATO countries), but also on Russia’s allies within the BRICS, in particular data on the organizational culture of China, which has long-term interests in the Arctic region. Within this logic, a number of questions arise: what is the “vision” created by Western Internet resources about the organizational culture of different countries, how the data obtained correlate with each other in the light of the current geopolitical situation. Comparing the results of different models and the statistical results obtained on their basis can lead to non-trivial conclusions, in particular about the scientific component of such ratings and their impact on the business image of countries in the world as a whole, and the Arctic region in particular.