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Internet Pragmatics
Article . 2020 . Peer-reviewed
Data sources: Crossref
https://doi.org/10.1075/bct.12...
Part of book or chapter of book . 2022 . Peer-reviewed
Data sources: Crossref
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Internet memes as multilayered re‑contextualization vehicles in lay-political online discourse

Authors: Monika Kirner-Ludwig; Monika Kirner-Ludwig;

Internet memes as multilayered re‑contextualization vehicles in lay-political online discourse

Abstract

Abstract It is well established that the internet meme has come to represent a highly creative discursive device used to “facilitate the […] communication of one’s own political beliefs, attitudes and orientations” (Ross and Rivers 2017: 1). Although internet memes and political internet memes in particular have been addressed to many communicative situations such as participatory culture (e.g., Jenkins 2006; Shifman 2014; Theocharis 2015), one aspect that has not been paid enough attention to concerns the forms in which users refer to individual political figures and events in political memes. This being said, the present paper focuses on referring strategies (see Kirner-Ludwig and Zimmermann 2015; Kirner-Ludwig 2020) as employed in political internet memes on Reddit, including direct and indirect quotes, citations and allusions. A specific focus is going to be on such political internet memes that employ pop-cultural and telecinematic reference points and recontextualize them from their original into new target contexts (see Bublitz 2015; Gruber 2019). As shall be shown, practices such as combining constructed speech elements into recontextualized elements in political internet memes create multiple intertextual references that may enhance visibility, saliency and, thus, the ‘lifetime’ of a political meme.

Keywords

непрофессиональный политический дискурс, SOCIAL MEDIA, PARTICIPATION, политические интернет-мемы, CULTURE, реконтекстуализация, AGE, культура участия, TWITTER, интертекстуальность, INTERTEXTUALITY

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
12
Top 10%
Average
Top 10%
Green