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Studies in Communication, Media
Article . 2025 . Peer-reviewed
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Studies in Communication, Media
Article . 2025
Data sources: DOAJ
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Article . 2025
License: CC BY NC ND
https://dx.doi.org/10.5167/uzh...
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Misinformation on social media: Individual reception and the importance of self-directed internet search for rebuttal

Authors: Kessler, Sabrina Heike;

Misinformation on social media: Individual reception and the importance of self-directed internet search for rebuttal

Abstract

In the era of COVID-19 and the Ukraine war, the proliferation of misinformation on social media raises concerns for both individuals and society. This study delves into its reception and effects on attitudes, with a focus on individual verification processes through independent online information search. Drawing on a multimethod laboratory experiment involving 86 participants, the study addresses two key questions. First, it examines differences in the reception process between accurate and misleading social media posts and how it can influence the impact of misinformation. Second, it scrutinizes individual information search and selection processes, assessing their impact on recipient attitudes. The eye-tracking data reveal similar reception engagement with accurate and misleading posts. An effect was observed only with the accurate posts, independent of reception processes. Screen-recorded online search processes enhance the assessment of (mis)information correctness, albeit with topic-specific variations. Implications for countering misinformation and enhancing digital literacy are discussed.

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Keywords

Screen Recording, Online Information Search, Communication. Mass media, Eye Tracking, Debunking, P87-96, 3310 Linguistics and Language, 10240 Department of Communication and Media Research, Rebuttal, 3312 Sociology and Political Science, 19, Misinformation, Social Media, 070 News media, journalism & publishing, 3315 Communication, 1203 Language and Linguistics, COVID, Ukraine War

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
Published in a Diamond OA journal
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