Downloads provided by UsageCounts
handle: 2117/407247
Chained advertisement involves breaking down a marketing campaign message into multiple banners that are shown to a user in a specific sequence in order to create a less intrusive and more effective campaign. The challenge is determining the most effective sequence of websites and banner order. This study aims to develop a recommendation system to assist with this issue. To address the vast size of the internet and the complexity of the problem, the research uses a data-driven computational approach to estimate the probability of different sequence events and apply this to real user data from a leading company. The proposed method is faster and more efficient than previous approaches.
Big data, Analytics, Classificació AMS::68 Computer science::68P Theory of data, Chained advertisement, Àrees temàtiques de la UPC::Matemàtiques i estadística::Matemàtica aplicada a les ciències, Profiling, Informàtica, Sequence, Recommender systems, User-centric clickstream, Computer science, Data science, Probability
Big data, Analytics, Classificació AMS::68 Computer science::68P Theory of data, Chained advertisement, Àrees temàtiques de la UPC::Matemàtiques i estadística::Matemàtica aplicada a les ciències, Profiling, Informàtica, Sequence, Recommender systems, User-centric clickstream, Computer science, Data science, Probability
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
| views | 92 | |
| downloads | 95 |

Views provided by UsageCounts
Downloads provided by UsageCounts