AbstractThe work is devoted to the thesis that modern communication channels can be used for the increase of political influence due to the fact that the Internet has obviously been gaining power and is widely used and adopted. It supports the idea that no politician or public figure can hope to exist efficiently without using available Internet resources and maintaining personal sites or blogs for the sake of popularity and awareness. The criteria for the efficiency of symbolic attributes of power in the Internet are considered and selected for the analysis of different kinds of Internet resources used by politicians and political organizations in Tomsk and Tomsk region to. The work reveals how efficiently the personal or public blogs are used and whether they serve the real tool for the communication between the power and the public or they are basically formal and simply exist as a fashionable trend. It is shown that Internet channels are important and can increase efficiency of the communication between the authorities and citizens.