The authors pay attention to bibliographic analysis in the field of health tourism. The primary purpose of the study is to find out which countries’ works predominate in scientific circles, and which nationalities have the most significant influence in the scientific community in terms of the number and content of their research. In particular, they do an in-depth analysis of researches in health tourism marketing. The authors put forward hypotheses about the growing popularity of marketing research in this category, which they confirmed during their investigation. Besides, the study concluded that most articles in health tourism marketing are analytical, systematizing data from secondary sources. The authors constructed a visualized representation of the relationships of important concepts, namely the services market, tourism market, health, and medical tourism. The total number of articles and cited articles in the authoritative world scientometric databases Scopus and Web of Science have been performed. TOP authors and countries that make the most considerable contribution to the number of studies of the selected category are selected. The main keywords used in articles on health tourism are systematized, among which it is possible to single out a cluster of purely marketing concepts. The authors constructed a PRISMA chart to cut off less relevant articles and select those related to the marketing aspects of the health services market. The inferences made it possible to form a detailed classification of health tourism by identifying key categories and the role of components of the tourist offer in them. The author’s research will be useful for further research in health tourism, as it provides a basis for some of the works already analyzed and describes the tools for bibliographic analysis of literature sources. Keywords: health tourism market, marketing in health tourism, medical tourism, preventive tourism, PRISMA diagram.