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Journal of Advertising
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Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

descriptionPublicationkeyboard_double_arrow_right Article 05 Aug 2020 English Publisher:Informa UK LimitedJournal:Journal of Advertising, volume 49, pages 394-410 (issn: 0091-3367, eissn: 1557-7805, Copyright policy )
Authors: Yuping Liu-Thompkins; Ewa Maslowska; Yuqing Ren; Hyejin Kim;

doi: 10.1080/00913367.2020.1795758

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising

Abstract

Over the past two decades, everyday users have become a prominent force in the advertising landscape. They actively participate in conversations with and about brands by creating, amplifying, and i...

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Keywords

Marketing, Advertising and Promotion Management, Brand-user relationships, Computational advertising, Metavoicing, Propagation, User roles

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 31
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Top 10%
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
31
Top 10%
Top 10%
Top 10%
Green
hybrid
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