Demands for Web application systems with server-side Java technologies force the application service providers (ASPs) to deliver solutions in a timely manner. There are a number of major concerns, however, for ASPs in developing such systems, including the shortage of Java experts with experience, and the reduction of development time. To cope with these issues, we developed a framework mainly focused on the presentation layer of Web application systems called PlayFwas. PlayFwas provides: (1) a set of processes for design and implementation with documentation formats; (2) abstract classes for both Java servlet components and JavaBeans components; and (3) a template source code for JSP. A preliminary case study shows that PlayFwas enables less experienced programmers to develop Web application systems efficiently without sacrificing either maintainability or extensibility. The paper discusses the architecture of PlayFwas and its impact on Web application development.