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Business Review
Article . 2025 . Peer-reviewed
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Business Review
Article . 2025
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When the going gets tough: How multinationals and local companies used dynamic capabilities during pandemic

Authors: Maha Barry; Ashar Saleem;

When the going gets tough: How multinationals and local companies used dynamic capabilities during pandemic

Abstract

This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4 MNCs, 4 Locals) in the pharmaceutical industry of Pakistan. We find that multinationals and local companies rely on different sets of DC to effectively deal with the pandemic. While multinationals make use of branding, alliancing and effective deployment of their R&D capability, locals deployed seizing, reconfiguration and strong external relationship better. In the immediate aftermath of the pandemic local companies’ performance improved, while the MNCs struggled to maintain market share. MNCs’ headquarter appeared to be responsible for their underperformance. This paper contributes to the DC research and explains which DC are more relevant for multinationals and local companies in a developing country context during a crisis. It also highlights an underexplored moderator of multinationals performance in these locations – their global headquarters.

Keywords

HB1-3840, HF5001-6182, pandemic, developing country, local companies, Economic theory. Demography, Business, dynamic capabilities, multinational companies (mncs)

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold