
Purpose. In order to stabilize and develop the economy, it was proposed to switch to a systematic approach to the use of a set of marketing and logistics tools in management - to marketing and logistics management. Clarified concepts: systems approach, systems analysis and marketing and logistics management. Methodology: To solve the problems, publications of domestic and foreign scientists were analyzed, recommendations were proposed that managers and scientists can use in their solution when applied in marketing and logistics management. Results: The article examines the essence, consistency, systems approach and system analysis and the concept of "system", which can be used to improve management in industries and their business entities. Scientific novelty: The urgency of the transition to modern marketing and logistics management has been substantiated. Scientists and executive managers use it to enable them to solve economic problems in the most efficient way. Practical relevance: The research results can be used in the work of institutions that develop a methodology for improving management.
marketing, management, logistics, system, systems approach and systems analysis, маркетинг, менеджмент, логистика, система, системный подход и системный анализ
marketing, management, logistics, system, systems approach and systems analysis, маркетинг, менеджмент, логистика, система, системный подход и системный анализ
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