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REVIEW OF TRANSPORT ECONOMICS AND MANAGEMENT
Article . 2019 . Peer-reviewed
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SYSTEM APPROACH AND SYSTEM ANALYSIS IN MARKETING AND LOGISTICS MANAGEMENT OF TRANSPORTATION SYSTEMS

Authors: AKSONOV, IVAN;

SYSTEM APPROACH AND SYSTEM ANALYSIS IN MARKETING AND LOGISTICS MANAGEMENT OF TRANSPORTATION SYSTEMS

Abstract

Purpose. In order to stabilize and develop the economy, it was proposed to switch to a systematic approach to the use of a set of marketing and logistics tools in management - to marketing and logistics management. Clarified concepts: systems approach, systems analysis and marketing and logistics management. Methodology: To solve the problems, publications of domestic and foreign scientists were analyzed, recommendations were proposed that managers and scientists can use in their solution when applied in marketing and logistics management. Results: The article examines the essence, consistency, systems approach and system analysis and the concept of "system", which can be used to improve management in industries and their business entities. Scientific novelty: The urgency of the transition to modern marketing and logistics management has been substantiated. Scientists and executive managers use it to enable them to solve economic problems in the most efficient way. Practical relevance: The research results can be used in the work of institutions that develop a methodology for improving management.

Keywords

marketing, management, logistics, system, systems approach and systems analysis, маркетинг, менеджмент, логистика, система, системный подход и системный анализ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold