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Издательский дом «Среда»
Other literature type . 2023
Full-Text: https://phsreda.com/e-articles/10472/Action10472-105676.pdf
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Развитие образования
Other literature type . 2023
Full-Text: https://phsreda.com/e-articles/10472/Action10472-105676.pdf
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https://doi.org/10.31483/r-105...
Article . 2023 . Peer-reviewed
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Realizatsiia stilisticheskikh sredstv vyrazitel'nosti v reklamnom videodiskurse (na materiale treilerov angloiazychnykh fil'mov i serialov)

Реализация стилистических средств выразительности в рекламном видеодискурсе (на материале трейлеров англоязычных фильмов и сериалов)
descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 17 Mar 2023Publisher:Publishing house SredaJournal:The Development of Modern Education in the Context of Pedagogical Competenciology
Authors: Anastasiia Viacheslavovna Salieva; Oksana Georgievna Amirova;

doi: 10.31483/r-105676

Realizatsiia stilisticheskikh sredstv vyrazitel'nosti v reklamnom videodiskurse (na materiale treilerov angloiazychnykh fil'mov i serialov)

Abstract

На сегодняшний день рекламный дискурс находится в фокусе внимания лингвистов в силу социальных и ценностно-нормативных изменений. Авторы ставят цель проанализировать реализацию стилистических средств выразительности и экспрессивности в трейлерах англоязычных фильмов и сериалов в рамках рекламного видео дискурса. Материалом исследования выступают трейлеры современных популярных фильмов и сериалов на английском языке. Используются методы описательного, дискурсивного и контекстологического анализа. Трейлер рассматривается как основной инструмент рекламы кино и как текстово-дискурсивное пространство.

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Keywords

рекламный текст, эмоциональное воздействие, трейлеры сериалов, рекламный видеодискурс, трейлеры фильмов, стилистические средства экспрессивности, стилистические средства выразительности

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold