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DEFINITION OF THE CONCEPT OF “ECONOMIC PORTFOLIO” IN STRATEGIC MANAGEMENT

Authors: SHYNKARENKO, V.; BRUSENTSOVA, M.;

DEFINITION OF THE CONCEPT OF “ECONOMIC PORTFOLIO” IN STRATEGIC MANAGEMENT

Abstract

The emergence of the task to define the concept of "economic portfolio" is associated with the need to create the general strategy for the development of a diversified enterprise. The latter, according to I. Ansoff’s statement, is regarded as a set of strategies of the enterprise units. At present, there is no generalized concept that characterizes this set and has ambiguous interpretation – «a portfolio», «a business portfolio», «an economic portfolio», etc. In the article the concept of «economic portfolio», its composition and purpose are substantiated.It is proposed to understand the motor transport enterprise business portfolio as the totality of business strategic units belonging to the same organization that are oriented to servicing one or more strategic economic zones in order to meet the consumers’ needs and make a profit.

Keywords

портфель; стратегічна одиниця бізнесу; стратегічна зона господарювання, портфель; стратегическая единица бизнеса; стратегическая зона хозяйствования, portfolio; business strategic unit; business strategic area

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold