Background. Being in a certain language environment, a person accumulates language resources, correlates them with the realities of objective reality on a subconscious level, as well as with the communicative intention and being used analogy, models the nominative unit. The appearance of the new name is based on the so-called “finished material”, that is the word-forming means and word-forming models which are available in the language.Purpose. To describe the role of analogy in the creation of derived nominative units in language and speech against the background of modern trends of verbalization of the realities of the surrounding actuality.Methods. The abstraction and descriptive-analytical methods were used to study the role of analogy in the verbalization of the realities of actuality.Results. The use of analogies is influenced by various factors: usually when the nominators use language actively to create according to a known wordforming model a name for a new concept or to offer an expressive name to an existent name of a known reality in a particular speech situation. Sometimes the analogy is used due to lack of speech experience to fill the nominative gap in a certain communicative situation.Depending on the nominative intention of the speaker and the corresponding models-samples it is possible to define kinds of applicable analogies: proper-nominative, associative, expressive, situational-compensatory, situational-correlative, nominative-adaptive.Discussion. The analogy often accompanies the process of verbalization of the realities of objective actuality, makes it simpler, systematizes, unifies the nominative resource of the modern Ukrainian language. The perspective of the research is to identify the most productive sample structures, according to which the nominative process takes place in different onomasiological categories.