The article analyses the communicative strategies implemented in the US political media discourse following the example of Donald Trump’s public statements, fragments of his interviews, official addresses to the audience, as well as remarks and comments referring to his political opponents published in the Western media. The author has studied and analyzed the content of publicly available English language websites, online publications and identified the key ideas. As a result of the study the author concludes that Donald Trump actively uses confrontational communicative strategy, speech aggression, he more often attacks, less often defends, actively uses exclamations with implicit negative expression, a “we” inclusive pronoun, as well as repetitions, justification, counter-criticism tactics, and appeals to national values.