
Competition in the digital banking sector encourages banks to improve the quality of service through user-friendly, intuitive, and attractive mobile banking applications. However, there is still a mismatch between expectations and reality, where users face obstacles such as confusing icons, unresponsive features, and unattractive designs. This study aims to analyze the effect of Livin by Mandiri's UI/UX design on user satisfaction in Bandung City. The elements analyzed include visual aspects, navigation, performance, and the application's ability to adjust to user needs. This study uses a quantitative method with a questionnaire to 181 respondents who are Livin by Mandiri users. The results show that 91% of the respondents agree that quality of UI/UX greatly affects user satisfaction, especially in terms of appearance and ease of use. However, some respondents still complain about both aspects. These findings are expected to be input for Livin by Mandiri to improve digital services through UI/UX improvements for user satisfaction.
Customer satisfaction, Interface Design, UI/UX, Digital Banking, Technology; Information; Framework; Application; System, Livin by Mandiri
Customer satisfaction, Interface Design, UI/UX, Digital Banking, Technology; Information; Framework; Application; System, Livin by Mandiri
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
