
El compromiso del cliente es uno de los temas que más despierta el interés de los profesionales y académicos del marketing en la actualidad. Por tanto, este artículo pretende contribuir al conocimiento general sobre este tema al realizar un mapeo de la investigación científica de esta área de conocimiento. Para ello, se realizó un análisis bibliométrico y de redes, utilizando como fuente los registros en las bases de datos Scopus y Web of Science. Las principales conclusiones muestran que, a pesar de ser una temática reciente, el estudio sobre el compromiso del cliente ha prosperado de forma importante. También, se identificaron cuatro principales líneas o corrientes de trabajo en las que se concentra el interés de los investigadores en este tema. Por último, se presentan las contribuciones, limitaciones y la agenda para futuros estudios.
http://id.loc.gov/authorities/subjects/sh85031491, HF5001-6182, Sociology and Political Science, Metadata crosswalks, FOS: Political science, Análisis bibliométrico, Consumidores, Investigación científica, http://id.loc.gov/authorities/subjects/sh85034965, Servicio al cliente, Social Sciences, Research Methodology, http://id.loc.gov/authorities/subjects/sh85034963, http://vocabularies.unesco.org/thesaurus/concept111, Lógica dominante del servicio, Contract law, 032 Management of technological innovation and R&D, customer engagement, engajamento do cliente, Customer services, Consumidor, análise bibliométrica, //id.loc.gov/authorities/subjects/sh2002006576 [http], Business, Political science, //vocabularies.unesco.org/thesaurus/concept111 [http], Principles and Controversies in Qualitative Research, service dominant logic, http://id.loc.gov/authorities/subjects/sh85013873, //id.loc.gov/authorities/subjects/sh85031491 [http], lógica dominante del servicio, FOS: Philosophy, ethics and religion, Economics, Econometrics and Finance, http://id.loc.gov/authorities/subjects/sh2010013649, Relaciones con los clientes, Investigación, Mapeos de metadatos, //vocabularies.unesco.org/thesaurus/concept3802 [http], M1 Business administration, tendencias emergentes, http://vocabularies.unesco.org/thesaurus/concept3802, Compromiso, Organizational Behavior and Human Resource Management, Economics and Econometrics, Urban Development and Economic Impact Analysis, Bibliología, Customer relations, scientific mapping, //vocabularies.unesco.org/thesaurus/concept5324 [http], lógica dominante do serviço, Business, Management and Accounting, //vocabularies.unesco.org/thesaurus/concept6377 [http], mapeo científico, Humanities, bibliometric analysis, Bibliometria, Bibliometría, Bibliology, mapeamento científico, compromiso del cliente, Mapeo científico, http://vocabularies.unesco.org/thesaurus/concept6377, //id.loc.gov/authorities/subjects/sh85034963 [http], Derecho de los contratos, processes and incentives [O31 Innovation and invention], //id.loc.gov/authorities/subjects/sh85034965 [http], http://vocabularies.unesco.org/thesaurus/concept5324, Research, FOS: Humanities, Compromiso del cliente, emerging trends, análisis bibliométrico, Philosophy, O31 Innovation and invention: processes and incentives, Bibliometrics, Commitment, tendências emergentes, //id.loc.gov/authorities/subjects/sh85013873 [http], Organizational Research and Management Practices, http://id.loc.gov/authorities/subjects/sh2002006576, Tendencias emergentes, Consumers, //id.loc.gov/authorities/subjects/sh2010013649 [http]
http://id.loc.gov/authorities/subjects/sh85031491, HF5001-6182, Sociology and Political Science, Metadata crosswalks, FOS: Political science, Análisis bibliométrico, Consumidores, Investigación científica, http://id.loc.gov/authorities/subjects/sh85034965, Servicio al cliente, Social Sciences, Research Methodology, http://id.loc.gov/authorities/subjects/sh85034963, http://vocabularies.unesco.org/thesaurus/concept111, Lógica dominante del servicio, Contract law, 032 Management of technological innovation and R&D, customer engagement, engajamento do cliente, Customer services, Consumidor, análise bibliométrica, //id.loc.gov/authorities/subjects/sh2002006576 [http], Business, Political science, //vocabularies.unesco.org/thesaurus/concept111 [http], Principles and Controversies in Qualitative Research, service dominant logic, http://id.loc.gov/authorities/subjects/sh85013873, //id.loc.gov/authorities/subjects/sh85031491 [http], lógica dominante del servicio, FOS: Philosophy, ethics and religion, Economics, Econometrics and Finance, http://id.loc.gov/authorities/subjects/sh2010013649, Relaciones con los clientes, Investigación, Mapeos de metadatos, //vocabularies.unesco.org/thesaurus/concept3802 [http], M1 Business administration, tendencias emergentes, http://vocabularies.unesco.org/thesaurus/concept3802, Compromiso, Organizational Behavior and Human Resource Management, Economics and Econometrics, Urban Development and Economic Impact Analysis, Bibliología, Customer relations, scientific mapping, //vocabularies.unesco.org/thesaurus/concept5324 [http], lógica dominante do serviço, Business, Management and Accounting, //vocabularies.unesco.org/thesaurus/concept6377 [http], mapeo científico, Humanities, bibliometric analysis, Bibliometria, Bibliometría, Bibliology, mapeamento científico, compromiso del cliente, Mapeo científico, http://vocabularies.unesco.org/thesaurus/concept6377, //id.loc.gov/authorities/subjects/sh85034963 [http], Derecho de los contratos, processes and incentives [O31 Innovation and invention], //id.loc.gov/authorities/subjects/sh85034965 [http], http://vocabularies.unesco.org/thesaurus/concept5324, Research, FOS: Humanities, Compromiso del cliente, emerging trends, análisis bibliométrico, Philosophy, O31 Innovation and invention: processes and incentives, Bibliometrics, Commitment, tendências emergentes, //id.loc.gov/authorities/subjects/sh85013873 [http], Organizational Research and Management Practices, http://id.loc.gov/authorities/subjects/sh2002006576, Tendencias emergentes, Consumers, //id.loc.gov/authorities/subjects/sh2010013649 [http]
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 15 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 10% | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Top 10% |
