Background: As the job market evolves, understanding factors influencing students’ major selection helps universities and policymakers design programmes aligned with industry needs and support career development. Objectives: This study examines motivational factors shaping major selection among Bachelor of Commerce students in the Department of Business Administration (DBA) at the National University of Lesotho. By analysing three majors, it explores decision-making dynamics and their influence on academic choices and professional aspirations. Methods: A descriptive quantitative survey was conducted with first year DBA students. Data were analysed using SPSS for factor extraction and correlation analysis to examine relationships among motivational factors across the three majors. Results: Six factors, namely, academic convenience, accessibility, engagement, popularity, recommendations and financial prospects influenced students’ choices. However, these were statistically insignificant. Long-term career goa