The purpose of the article. Over the past 5 years, the importance of travel content has increased on television, almost every channel has its own TV program about travelling, films and reports are demonstrated, and the majority of print publications have entire sections devoted to tourism. Despite the large volume, there is still no thorough research of the emergence, creation, and features classification of travel journalism genres. This makes it possible to say that the process of globalization, with its integral commercialization of the media, has changed the perception of travel journalism from news to light entertainment. In conditions of the development of technical progress, travel products are among the most informational sources, and what is the most important it is the most truthful and modern, which allows you to experience the image, features and mentality of one nation in the mind of another at the moment. Research methods. The scientific article uses the descriptive method, shows the texture and characteristics of the travel journalism genres, and the method of analysis, studies the specificity of the work problems of the correspondent-traveler in these genres. The structurally complex method (with the aim of establishing skeletal relationships between genres and the formation of a basic principle for a consequent and systematic approach to the problem of a travel product) has been used. The scientific novelty lies in the approbation of a scientific problem, namely, in determining the principles and techniques of travel journalism. It also consists in demonstrating the public benefit and the need for the availability and formation of travel journalism. Conclusions. It has been analyzed that travel journalism contains its own specifics, and various travel programs try to arouse the interest of the viewer, cheer up, inform about events, geography, culture, art of other countries. The newest and most popular configurations of “travel literature” consumption in postmodern society are travel essays in journalism and travel television shows on television. The modern audience does not particularly require details; it wants to see the spectacular action on the screen. The public wants to feel like an eyewitness of those events and situations in which the host finds himself or herself, as it is important for any of us to feel our involvement in something significant; and various genre techniques help the authors in this.