Abstract. The article considers methodological approaches to the transformation of foresight technologies into strategic marketing. It is noted that foresight methods have recently been actively used to predict future trends and develop strategies in conditions of uncertainty. Strategic marketing at the same time performs its tasks, which are at the junction of future trends. Marketing strategy is a medium- and long-term solution that covers the elements of the marketing complex: product, price, place and promotion. In conditions of rapid economic changes, this is not enough for enterprises to maintain their competitiveness. Additional information is needed regarding the technological forecast for the medium and long term. Today, foresight methods solve this problem to a certain extent, but a comprehensive methodology of a strategic approach that helps manufacturing enterprises to stay ahead of technological trends, form new markets and adapt products to the needs of the future has not been created. To solve this problem, the article proposes a new brand - "market foresight". This brand is built on a proactive approach to identifying future trends and changes in the market and responding to them. Its essence is to use retrospective forecast points with the vision of experts on the dynamics and directions of development of technologies of interest to us, for a period of up to 30 years. The forecast is updated annually. This approach makes it possible to avoid risks that arise in the external environment under the influence of technological, economic, political and other market factors as much as possible. Unlike existing methods of developing a strategy for forming an innovation portfolio, the proposed approach involves the use of procedures for preliminary forecasting the effectiveness of innovative technologies that can potentially be included in the innovation portfolio of the enterprise's production base, based on an integrated simulation model for forming a long-term forecast of the behavior of the production technology market. The process of enterprise transformation as a result of the implementation of market foresight requires readjustment of the structure and management system, therefore, revision and optimization of all business processes are required. The paper proposes certain stages of this process. Thus, a new brand can build a strong and effective strategy.