The article is devoted to the study of speech organization of the text of the development program as a strategic planning document. The factors determining features of the text of this genre are revealed. The analysis is carried out from the standpoint of communicative genre approach used in the works of modern researchers. The attempt is made to give a complete characteristics of the text in terms of genre. Parameters caused by both linguistic and extralinguistic factors are taken into account. Basic elements of the genre are described: “communicative purpose,” “image of the author,” “image of the addressee,” “image of the past,” “image of the future,” “dictum contents,” “linguistic embodiment of the genre.” Means of their speech representation in the document of this variety are considered. The analysis of the material at the lexical and grammatical levels reveals the features of the document text. It is established that the function of planning (target setting, forecasting), which is the main for Development Program, determines the updating of genre elements “communicative goal” and “image of the future,” forming a special category of futurality. It is shown that lexical features of journalistic text are present in the texts of development programs. The author explains this feature by the orientation of the document to a wide addressee. The expediency of application of communicative and genre approach to the description of speech organization of documents of strategic planning of other types is shown.