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Tourism and Hospitality Management
Article . 2025 . Peer-reviewed
Data sources: Crossref
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Smart tourism technologies and destination perception: implications for revisit intentions in mountainous destinations

Authors: Anjum, Fatima; Ali, Yousaf;

Smart tourism technologies and destination perception: implications for revisit intentions in mountainous destinations

Abstract

Purpose - This study aims to investigate the impact of Smart Tourism Technologies (STT) on tourists’ perceptions of a mountainous tourism destination, and how it influences their intention to revisit. Additionally, this research examines the role of destination trust and perceived risk in the relationship between perceived destination image and revisit intention. Methodology - The data being utilized involved the accumulation of experience-based survey data from 200 respondents and experts, leading to the application of the partial least square structure equation modeling (PLS-SEM) approach. Findings - The results showed that five out of six smart tourism technologies had a positive effect on perceived destination image, leading to increased trust and decreased risk perceptions towards the destination. The study found that trust strongly mediates the relationship between perceived destination image and intention to revisit, while perceived risk does not have a mediating effect. Originality of the research - These findings offer significant insights for tourism authorities, local governments, and tourism enterprises to enhance the competitiveness and long-term sustainability of their destinations. This research is one of its kind that explored the relationship based on six different attributes of smart tourism technologies that are specifically related to Pakistan’s mountainous tourism destinations.

Country
Croatia
Keywords

destination trust, icts, developing country, perceived risk, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5, Smart Tourism, Destination Trust, Perceived Risk, ICTs, Developing Country, smart tourism

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
Published in a Diamond OA journal