
doi: 10.20867/thm.31.1.8
Purpose - This study aims to investigate the impact of Smart Tourism Technologies (STT) on tourists’ perceptions of a mountainous tourism destination, and how it influences their intention to revisit. Additionally, this research examines the role of destination trust and perceived risk in the relationship between perceived destination image and revisit intention. Methodology - The data being utilized involved the accumulation of experience-based survey data from 200 respondents and experts, leading to the application of the partial least square structure equation modeling (PLS-SEM) approach. Findings - The results showed that five out of six smart tourism technologies had a positive effect on perceived destination image, leading to increased trust and decreased risk perceptions towards the destination. The study found that trust strongly mediates the relationship between perceived destination image and intention to revisit, while perceived risk does not have a mediating effect. Originality of the research - These findings offer significant insights for tourism authorities, local governments, and tourism enterprises to enhance the competitiveness and long-term sustainability of their destinations. This research is one of its kind that explored the relationship based on six different attributes of smart tourism technologies that are specifically related to Pakistan’s mountainous tourism destinations.
destination trust, icts, developing country, perceived risk, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5, Smart Tourism, Destination Trust, Perceived Risk, ICTs, Developing Country, smart tourism
destination trust, icts, developing country, perceived risk, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5, Smart Tourism, Destination Trust, Perceived Risk, ICTs, Developing Country, smart tourism
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