Reorganizing bus frequency to cater for the actual travel demand can save the cost of the public transport system significantly. Many, if not all, existing studies formulate this as a bus frequency optimization problem which tries to minimize passengers' average waiting time. However, many investigations have confirmed that the user satisfaction drops faster as the waiting time increases. Consequently, this paper studies the bus frequency optimization problem considering the user satisfaction. Specifically, for the first time to our best knowledge, we study how to schedule the buses such that the total number of passengers who could receive their bus services within the waiting time threshold is maximized. We prove that this problem is NP-hard, and present an index-based algorithm with $(1-1/e)$ approximation ratio. By exploiting the locality property of routes in a bus network, we propose a partition-based greedy method which achieves a $(1-��)(1-1/e)$ approximation ratio. Then we propose a progressive partition-based greedy method to further improve the efficiency while achieving a $(1-��)(1-1/e-\varepsilon)$ approximation ratio. Experiments on a real city-wide bus dataset in Singapore verify the efficiency, effectiveness, and scalability of our methods.