This paper investigates the influence of directed networks on decentralized stochastic non-convex optimization associated with column-stochastic mixing matrices. Surprisingly, we find that the canonical spectral gap, a widely used metric in undirected networks, is insufficient to characterize the impact of directed topology on decentralized algorithms. To overcome this limitation, we introduce a novel metric termed equilibrium skewness. This metric, together with the spectral gap, accurately and comprehensively captures the influence of column-stochastic mixing matrices on decentralized stochastic algorithms. With these two metrics, we clarify, for the first time, how the directed network topology influences the performance of prevalent algorithms such as Push-Sum and Push-Diging. Furthermore, we establish the first lower bound of the convergence rate for decentralized stochastic non-convex algorithms over directed networks. Since existing algorithms cannot match our lower bound, we further propose the MG-Push-Diging algorithm, which integrates Push-Diging with a multi-round gossip technique. MG-Push-Diging attains our lower bound up to logarithmic factors, demonstrating its near-optimal performance and the tightness of the lower bound. Numerical experiments verify our theoretical results.