This paper explores the study of fuzzy transportation problem (FTP) using multi-choice goal-programming approach. Generally, the decision variable in transportation problem (TP) is considered as real variable, but here the decision variable in each node is chosen from a set of multi-choice fuzzy numbers. Here, we formulate a mathematical model of FTP considering fuzzy goal to the objective function. Thereafter, the solution procedure of the proposed model is developed through multi-choice goal programming approach. The proposed approach is not only improved the applicability of goal programming in real world situations but also provided useful insight about the solution of a new class of TP. A real-life numerical experiment is incorporated to analyze the feasibility and usefulness of this paper. The conclusions about our proposed work including future studies are discussed last.