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https://dx.doi.org/10.18454/ir...
Article . 2016
License: CC BY
Data sources: Datacite
https://dx.doi.org/10.18454/ir...
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МАРКЕТИНГОВЫЕ ИНСТРУМЕНТЫ ПРОДВИЖЕНИЯ ТОВАРОВ В РОССИЙСКОМ РИТЕЙЛЕ

MARKETING TOOLS OF PROMOTION OF PRODUCTS IN RUSSIAN RETAIL
descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 18 Jul 2016 Russian Publisher:Международный научно-исследовательский журнал

doi: 10.18454/irj.2016.49.164

МАРКЕТИНГОВЫЕ ИНСТРУМЕНТЫ ПРОДВИЖЕНИЯ ТОВАРОВ В РОССИЙСКОМ РИТЕЙЛЕ

Abstract

Проанализированы явление каннибализации, а также этапы принятия решения по работе с франшизой на примере компании - дистрибьютора спортивных товаров «Quiksilver». Рассмотрены проблемы проведения промо-акции: определение целей и выбор целевой аудитории, выбор формата магазина, определение механики и эффективности промо.

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Keywords

efficiency, tools, каннибализация, промо-акция, franchise, эффективность, инструменты, promotional campaign, франшиза, cannibalization

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average