In this study, 99 Mexican American women colonia residents who are or had been of childbearing age were assessed for English language skills, alcohol use, beliefs about health risks related to drinking, and awareness of warning labels on alcohol beverage containers. English language skills significantly predicted participants' ability to remember health warnings on beverage containers whereas greater awareness of nutritional information on labels was associated with lesser amounts of alcohol consumed. Beliefs that drinking during pregnancy is helpful and not associated with liver and cognitive problems were significantly associated with higher alcohol consumption, and beliefs that drinking helps when pregnant along with a reported history of drinking during a previous pregnancy significantly predicted self-reported drinking during a most recent pregnancy. The study represents a first step toward understanding how beliefs about drinking risks may be associated with alcohol use among Hispanic women.