The text of the city is described as a socio-spatial construct that unites and differentiates semantic spectra and blocks. Urban discourse is polysemantic and polymodal in its content, structure and functions, which prompts the author to introduce the concept of the multitextual city, emphasizing the role of polycontextuality in the configurations of individual and social, cultural-historical and situational, value and pragmatic. It is shown that the formation of social subjectivity (and polysubjectivity) in the discourse of the city, its regulatory and interpretative specifics are largely determined by the content and structure of the city’s multitextuality.