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International Journal of Serious Games
Article . 2025 . Peer-reviewed
License: CC BY NC ND
Data sources: Crossref
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The Influence of Visual Recognition and Preference in Serious Game Development: A Mixed-Method Study in Nepal

Authors: Hua Bai; Dayana Shakya; Ulf Wilhelmsson; Jon Victor Bankler; Ran Zhang; Anna-Sofia Alklind Taylor; Abhinav Vaidya; +3 Authors

The Influence of Visual Recognition and Preference in Serious Game Development: A Mixed-Method Study in Nepal

Abstract

Understanding players’ diverse visual recognition and preferences, especially in cross-cultural contexts, is critical for the creation of effective serious games. This study aimed to examine how varying levels of fidelity affect players' visual recognition, preference, and overall experience in serious gaming, using a mixed-method case study in the Bhaktapur district, Kathmandu, Nepal. Forty-four participants, aged 13 to 16 years, were enrolled in an A/B gameplay test. Fourteen students participated in in-depth interviews, thirty-six completed a questionnaire, and twenty-two provided valid telemetry data. We found that higher fidelity led to more positive affect, higher familiarity, better recognition, stronger preference, and positive emotional response from players. However, challenges were encountered regarding the identification of local food items. This highlights the key role of visual literacy, as adolescents are more influenced by familiar media than by real-life experiences. Effective visual communication in serious games should consider individual differences and the playing environment.

Keywords

Serious games, serious games, visual literacy, health, Cross-cultural, Folkhälsovetenskap, global hälsa och socialmedicin, QA75.5-76.95, Human Computer Interaction, Människa-datorinteraktion (interaktionsdesign), Public Health, Global Health and Social Medicine, L, Education, QA76.75-76.765, cross-cultural, Health, Visual literacy, Electronic computers. Computer science, game graphic, Computer software, Game graphic, Visual communication

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Published in a Diamond OA journal