descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 21 Mar 2016Publisher:National University of PharmacyJournal:Upravlìnnâ, ekonomìka ta zabezpečennâ âkostì v farmacìï, volume 0, pages 62-66 (issn: 2311-1127, eissn: 2519-8807,

Authors: Pestun, I. V.; Mnushko, Z. M.;

doi: 10.24959/uekj.16.2

Effectiveness of current multi-channel marketing in pharmacy

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Abstract

The article deals with the influence of modern trends in Multi-Channel Marketing in the process of obtaining medical and pharmaceutical information by consumers compared with the traditional channels. The characteristic of modern digital information channels as part of attracting consumers to the pharmacy and achieving efficiency is presented.

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Keywords

багатоканальний маркетинг; цифровий маркетинг; Інтернет маркетинг; аптека; ефективність, многоканальный маркетинг; цифровой маркетинг; Интернет маркетинг; аптека; эффективность, Multi-Channel Marketing; digital marketing; Internet marketing; pharmacy efficiency, UDC 615.12:339.138:004.77, УДК 615.12:339.138:004.77

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