Multimedia applications such as video conference, digital video broadcasting (DVB), and streaming video and audio have been gaining popularity during last years and the trend has been to allocate these services more and more also on mobile users. The demand of quality of service (QoS) for multimedia raises huge challenges on the network design, not only concerning the physical bandwidth but also the protocol design and services. One of the goals for system design is to provide efficient solutions for adaptive multimedia transmission over different access networks in all-IP environment. The joint source and channel coding (JSCC/D) approach has already given promising results in optimizing multimedia transmission. However, in practice, arranging the required control mechanism and delivering the required side information through network and protocol stack have caused problems and quite often the impact of network has been neglected in studies. In this paper we propose efficient cross-layer communication methods and protocol architecture in order to transmit the control information and to optimize the multimedia transmission over wireless and wired IP networks. We also apply this architecture to the more specific case of streaming of scalable video streams. Scalable video coding has been an active research topic recently and it offers simple and flexible solutions for video transmission over heterogeneous networks to heterogeneous terminals. In addition it provides easy adaptation to varying transmission conditions. In this paper we illustrate how scalable video transmission can be improved with efficient use of the proposed cross-layer design, adaptation mechanisms and control information.