The research is dedicated to the application of artificial intelligence based services in book publishing. The author suggests that the algorithms and mathematical rules underlying generative AI create new opportunities for creativity and are capable of stimulating creative processes. The research relies on an interdisciplinary approach that allows the integration of methods from several scientific fields based on axiology. In analyzing the creation of educational comics and interactive elements of an encyclopedia, a case analysis method was employed, which not only described the current situation but also identified problems encountered by the author due to the use of various AI-based services. The main part of the article is devoted to the case analysis of AI applications in book publishing. An example is an interactive encyclopedia for schoolchildren created using AI-based services. The created creative product, the interactive encyclopedia, was subjected to a systematic analysis, which allowed for the identification of the limitations of the project method in creative activities.