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MAPPING THE CHATTER: SPATIAL METAPHORS FOR DYNAMIC TOPIC MODELLING OF SOCIAL MEDIA

Authors: Morandini, L; Mohammad, AR; Sinnott, RO;

MAPPING THE CHATTER: SPATIAL METAPHORS FOR DYNAMIC TOPIC MODELLING OF SOCIAL MEDIA

Abstract

Abstract. Topic modelling is a branch of Natural Language Processing (NLP) that deals with the discovery of conversation topics in a given document corpus. In social media, this translates into aggregating social media posts, e.g. tweets, into topics of conversation and observing how these topics evolve over time (hence the “dynamic” adjective). Conveying the results of topic modelling can be challenging since the topics often do not lend themselves naturally to meaningful labelling. The volume of real world (global) social media also means that millions of topics can be ongoing at any given time and the relationships between them can involve hundreds of dimensions and relationships that continually emerge. The popularity of topics is itself subject to change over time and reflect the pulse of what is happening in society at large. In this paper, we propose a spatialization technique based on open-source software that reduces the intrinsic complexity of dynamic topic modelling results to familiar topographic objects, namely: ridges, valleys, and peaks. This offers new possibilities for understanding complex relationships that change over time whilst overcoming issues with traditional topic modelling visualisation approaches such as network graphs.

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Keywords

Technology, 070, T, Applied optics. Photonics, TA1-2040, Engineering (General). Civil engineering (General), 004, TA1501-1820

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
2
Average
Average
Average
Green
gold