
The article is devoted to the question of proper names deviation and dependence of proper names selection on the society, social position and personal qualities of characters. The main focus is concentrated on assimilation of borrowed proper names in terms of the chosen fairy tale discourse.
communicative aspects, allusion, коммуникативный аспект, 941, pragmatic orientation, власні назви, казковий дискурс, аллюзии, 410, семантика, прагматична спрямованість, имена собственные, комунікативний аспект, сказочный дискурс, fabulous discourse, алюзії, semantics, proper names, прагматическая направленность
communicative aspects, allusion, коммуникативный аспект, 941, pragmatic orientation, власні назви, казковий дискурс, аллюзии, 410, семантика, прагматична спрямованість, имена собственные, комунікативний аспект, сказочный дискурс, fabulous discourse, алюзії, semantics, proper names, прагматическая направленность
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