The article is devoted to the study of society's expectations regarding the future of Russia in a territorial context with a focus on two categories - urban and rural populations. The study was conducted on the basis of data obtained in 2018 and 2023 during public opinion monitoring conducted in the Vologda region. The sample size was 1,500 people. The structure of the study is presented in two thematic blocks. Firstly, the assessments of urban and rural communities of the political and economic situation in the country in the near future are analyzed. It was revealed that citizens are more optimistic about the future political situation. Regarding the economic situation, respondents generally do not expect significant changes in the next five years. Rural residents assess economic development prospects more critically than urban residents. Secondly, the value and worldview context of the image of the future of Russia is considered. The study showed an increase in demand for justice in society. At the same time, urban residents feel injustice more acutely than residents of rural areas. It was revealed that both social strata are more inclined to support stability than change. Analysis of the data obtained showed that public opinion in the region regarding the future development of Russia is positive, but there is also cautious optimism and some concerns. There are more opponents of the Western way of life for Russia among urban residents, and accordingly, there are more supporters of Western rules among those living in rural areas. Among urban residents there are more adherents of the focus on the unity of the peoples of Russia in order to revive it as a great power than among rural residents.