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KOBİ’LERİN KOSGEB’E YÖNELİK KURUMSAL İMAJ ALGISININ BELİRLİ DEĞİŞKENLER ÜZERİNDEN İNCELENMESİ

Authors: Mücahit Alper Karci; Mehmet Kara;

KOBİ’LERİN KOSGEB’E YÖNELİK KURUMSAL İMAJ ALGISININ BELİRLİ DEĞİŞKENLER ÜZERİNDEN İNCELENMESİ

Abstract

Günümüzde, kamu kurumları sundukları hizmete dair kamuoyu algısını ve izlenimini önemsemektedir. Kamu kurumlarında hizmet kalitesinin artırılması ve gelecek vizyonu oluşturmak için kurumsal imajın tespiti ve geri bildirim almak önem taşımaktadır. Bu çalışma, KOSGEB’in kurumsal imajının KOBİ’lerin bakış açısından ortaya konulması amacıyla gerçekleştirilmiştir. Çalışmanın kapsamı, KOSGEB veri tabanına kayıtlı ve aktif durumda bulunan KOBİ’ler ile sınırlıdır. Araştırma kapsamında, kurumsal imajın tespitine yönelik anket sonucunda elde edilen veriler SPSS istatistik programı ile analize tabi tutularak değerlendirmelere yer verilmiştir. Bu bağlamda, KOSGEB’den destek alan KOBİ’ler ile destek almayan KOBİ’ler arasında kurumsal imaj algısında farklılığın olduğu gözlemlenmiştir. Ek olarak faaliyet konusu imalat ve diğer hizmet faaliyetleri olan KOBİ’lerin kurumsal imaj algısının diğerlerine göre yüksek olduğu gözlemlenmiştir.

Country
Turkey
Related Organizations
Keywords

İşletme, İmaj;Kurumsal imaj;KOBİ;KOSGEB, Business Administration

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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold